Creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
Communicating the value of a product or service to customers, for the purpose of selling the product or service. Marketing is critical for attracting and maintaining customers.
Calculated activities designed to enhance the level of customer satisfaction. Can also include the feeling that a product or service has met the customer’s expectations.
Facilitating the relationship between advertising and customers. This connectivity facilitates the acquisitions of targeted customers in an effective manner.
The frequency at which a customer chooses a particular brand over others, also known as a repeat customer. Customer Retention is determined primarily by the Marketing and Customer Service received by the individual.
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