Atlanta, Georgia — New Acquisitions joined supporters, sponsors and players at the 30th Annual J. Paul Austin Invitational Golf Tournament, held June 3 at Peachtree Golf Club in Atlanta. The milestone tournament raised $235,591 in support of the Georgia Alzheimer's Foundation.
This marked the fifth consecutive year our firm has contributed to the invitational, one of the longest-running charity golf events in the region. Three decades in, the tournament has become a fixture of Atlanta's philanthropic calendar — bringing together the business community around a cause that touches families across Georgia.
As a longstanding supporter of the J. Paul Austin Invitational, we were honored to take part once again — and to stand alongside a community that keeps showing up for Georgia families.
— National Director of Operations, New Acquisitions
Why this tournament matters to us
Alzheimer's disease reaches far beyond the person diagnosed. It reshapes households, careers and caregiving responsibilities, and the organizations doing that work locally rely on sustained community funding rather than one-time attention. Returning to the same event year after year is a deliberate choice: consistency is worth more to a local foundation than a single headline.
It is also the way we prefer to work generally. Our business is built on face-to-face relationships and long-term partnerships, and the same principle applies to how we participate in the community that hosts us.
A team effort
Participation in the invitational is part of a wider community program that includes home builds with Habitat for Humanity, walks and runs supporting cancer and women's health research, school supply drives, and hands-on service days across metro Atlanta. Our team members choose the causes and show up together — which is exactly why the program has continued to grow.
About New Acquisitions
New Acquisitions is an Atlanta-based sales and marketing firm specializing in customer acquisition and brand representation. Through strategic retail partnerships and direct customer engagement, we help our partners expand their reach and build lasting relationships with the people they serve.
